Name Brand V. Generic, which do you prefer?
Wave One Sports is the leader in custom team sports apparel. We offer the highest quality sports apparel available today. Daily we discuss brand options with our customers. Some brands we offer include Nike, Under Armour, Adidas and New Balance. Champion, Holloway, Alleson Athletic, Pennant Sportswear and Legacy Headwear are popular choices. Charles River Apparel, Badger Sports, MV Sport, Game Sportswear and Game Headwear round out the list of frequent selections. These brands represent the most requested brands we offer; however, we source and sell many additional brand options.
What is the difference between international/national brands and generic brands? Good question! Each of the brands listed above are distinct brands, some are nationally and internationally recognized due to extensive marketing. Many customers contact Wave One and request a specific brand like Nike regardless of the item, style or cost. The international/national brands are well known for their quality and consistency. Their creative marketing and extensive advertising dominates all forms of media, creating strong demand for their products. Huge brands like Nike spend vast sums on product research and development. The result is a steady stream of new product offerings utilizing cutting edge technological advances in fabrics, materials and manufacturing techniques. Years of advertising and product development have made Nike one of the most, if not the most recognized athletic brand on the planet. Millions of loyal Nike customers purchase their products without ever considering an alternative.
Generic brands frequently are produced by smaller companies, many of whom specialize in just a few products. Many times, the quality is as good, if not better, than the more well-known brands. In today’s world much of the apparel sold in the US is manufactured off shore, sometimes two or more styles from different brands are made in the same factory! The companies that make and sell the generic brands typically spend a small fraction of what the big boys spend on advertising, marketing and product development. By eliminating or reducing these expenses the generic brands can offer their similar quality product(s) at lower prices. However lower prices may be a result of inferior quality. The adage, you get what you pay for, works both ways. Generic brand sports apparel customers are looking for quality products that do not have the brand label on the outside of the garment. They prefer to advertise their brand featuring their team or company logo not the clothing brand’s logo. And, if our generic customer accomplishes this at a lower cost for similar quality, even better.
Mom used to say; that’s why they make vanilla and chocolate, referring to people’s differing tastes. Today we could say; that’s why they make Breyers vanilla and chocolate, and Acme brand vanilla and chocolate. Some people prefer name brands. Some people prefer generic.
Wave One understands we must listen carefully to our customers’ needs and desires, then offer a variety of options to satisfy their custom team sports apparel wishes. Having dozens of brands at various price and quality points is only one piece of the customer satisfaction puzzle. Superior quality decoration and the most responsive customer service in the industry, combined with abundant brand options keeps Wave One customers coming back time and time again.
